HUMAN
A shake you
enjoy drinking.
When you drink a shake regularly, you soon notice whether the flavour and preparation suit you. We give them the same attention as the composition.
HUXVAL / PREMIUM NUTRITION
MATRIX PROTEIN · LAUNCH EARLY 2027
PROTEIN.
RETHOUGHT.
MATRIX PROTEIN by HUXVAL.
Our first protein powder will be available in Vanilla Cream and Banana. Developed and produced in Germany. We will share the formulation at launch.
HUXVAL PROTEIN MATRIX™Vanilla Cream / BananaTwo flavours. One Matrix.
NEW / YOUR FREE HUXVAL SERVICE
Your meals for the week.
One plan. Less guesswork.
Answer a few questions and get seven days of recipes, personal quantities and a shopping list. Download your week as a PDF and take it with you.
- Recipes you can swap
- Shopping list included
- Two PDFs to keep
Free. No account. No email required.
VANILLA CREAM & BANANA
How does it taste?
Vanilla. Banana.
Vanilla or banana? MATRIX PROTEIN will come in both flavours, lactose-free and without artificial sweeteners.
Explore our sensory approach →- High protein
- Lactose-free
HUXVAL PROTEIN MATRIX™
The formulation will be
revealed at launch.
We are keeping the composition to ourselves for now. You can already explore the flavours and read about development here.
Want to hear when we launch?
Sign up and we will email you when MATRIX PROTEIN becomes available.
HUXVAL PRIVATE ACCESS ↗HUXVAL / MATRIX PROTEIN
02 / MATRIX PROTEIN
Which flavour
would you choose?
Select Vanilla Cream or Banana to see the pouch.
Vanilla Cream
Classic, smooth, creamy.
MATRIX PROTEIN is in preparation.
03 / SPORT & EVERYDAY LIFE
Protein belongs
beyond the gym.
MATRIX is intended to supplement your diet, whether you lift weights, enjoy endurance sports or pay attention to your daily protein intake.
A shake does not replace a varied diet. It can complement it.
See both flavours →04 / INGREDIENTS & QUALITY
Carefully selected.
Independently tested.
For many people, protein powder becomes part of their daily diet. What goes into each serving matters.
That is why we use selected raw materials that meet our quality requirements. We also consider how they affect the nutritional value, flavour and texture of the finished shake.
Regular quality testing
We commission regular testing by an independent institute to check that our quality requirements are being met.
No artificial sweeteners. No aspartame, sucralose or acesulfame K.
05 / HUXVAL Sensory System™
What the shake
is like to drink.
The HUXVAL Sensory System™ covers four qualities we assess during formulation development:
Taste
The balance of flavour and sweetness.
Creaminess
A smooth impression with every sip.
Solubility
How evenly the powder mixes.
Consistency
Texture that feels right.
HUXVAL DEVELOPMENT STANDARD™
A formulation takes work.
We take that seriously.
From ingredient selection to final assessment: our development process brings nutrition, taste and preparation together.
Define the product.
We start with its role in daily nutrition, taste and preparation.
Select ingredients.
We assess each ingredient by its contribution to the complete formulation.
Develop the formulation.
Nutritional value, solubility and texture are considered together.
Assess the shake.
Flavour, creaminess, solubility and consistency are part of our sensory assessment.
Refine and reassess.
Adjustments are assessed again, including their effects on other properties.
Review the whole.
Before approval, we assess the complete formulation against our requirements.
Developed and produced in Germany.
Ernährung & Protein · 3 MIN. LESEZEIT
Protein: Wie viel brauchst du wirklich?
Die Referenzwerte im Überblick. Mit Proteinrechner, praktischen Beispielen und einer Einordnung von Training und Proteinqualität.
Read article (German) ↗Also worth reading: Protein nach dem Training: Muss der Shake wirklich sofort sein?
HUXVAL / TRANSPARENCY
What you should know
before buying.
We will reveal the composition at launch. Full ingredients, allergens, nutrition values and preparation instructions will be available before sales begin.
08 / WHY HUXVAL
Why we are
building HUXVAL.
We want to make protein products whose formulation and development we can explain.
A shake you
VALUE
Being able to explain
what goes into it.
We want to show what each ingredient does and why we chose it.
We will share those details when we publish the formulation.
09 / FAQ
Good to know.
What is inside the HUXVAL Protein Matrix?
We will reveal the composition at launch. Full ingredients, allergens, nutrition values and preparation instructions will be available before sales begin.
Is MATRIX PROTEIN only for bodybuilders?
No. MATRIX is for active and protein-conscious people, from strength training to everyday life.
Is MATRIX suitable for a protein-conscious diet?
MATRIX is intended as a supplement for people who want to make protein a considered part of their diet.
Does HUXVAL use artificial sweeteners?
No. MATRIX PROTEIN contains no artificial sweeteners such as aspartame, sucralose or acesulfame K.
What is the HUXVAL Sensory System™?
Our approach to sensory development. Taste, creaminess, solubility and consistency are assessed and refined.
What is the HUXVAL Development Standard™?
Our name for the development process, from raw material selection through formulation development and sensory assessment to final evaluation and approval.
What does Human × Value mean?
Human refers to the people who use our products. Value refers to what the products should offer them. Together, they form the name HUXVAL.
How do I prepare MATRIX PROTEIN?
The confirmed serving size and preparation instructions will be published with the final formulation.
HUXVAL PRIVATE ACCESS
Hear when we launch.
Be among the first to hear when Vanilla Cream and Banana become available.
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HUXVAL PRIVATE ACCESS
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HUXVAL / HUMAN × VALUE
Still have a question?
Write to us if you have a question about HUXVAL or MATRIX PROTEIN.